Google Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Google Keyword Planner Tool can also help you choose competitive bids and budgets to use with your campaigns.
This tutorial basically covers the Search for New Keywords, Get Search Volume Data and Trends, Multiply Keywords Lists and How to Save Keywords to your Account.
How to Use the Google Keyword Planner Tool
1. Search for New Keywords
With Google Keyword Planner Tool, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Google Keyword Planner Tool will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns.
How you can use Google Keyword Planner Tools to get search volume data and find new keywords that are relevant to your business.
- To access Google Keyword Planner Tool, sign in to your AdWords account at http://adwords.google.com/KeywordPlanner
- Click Search for new keyword and ad group ideas
- Enter one or more of the following in the boxes that appear: Words or phrases that describe what you’re advertising.
- The URL of a page on your website or your entire website.
- A category relevant to your product or service.
- Click Get ideas.
- Review your keywords from the Ad group ideas tab (which you’ll see by default) or the Keyword ideas tab.
Note: To get keyword ideas generated from your whole website, and not just from the single page you entered, add and then verify your site. If your account is managed, the account owner must add and verify site ownership. After you add and verify your site, it can take up to a month to see keyword ideas generated from your whole website.
2. Get search volume data and trends
You can use Google Keyword Planner Tool to get historical statistics, such as average monthly searches and competition data, for a list of keywords. This can help you decide whether to use or remove certain keywords. How to use Google Keyword Planner Tool to get search volume data and trends for keywords.
- Sign in to your AdWords account at http://adwords.google.com/KeywordPlanner
- Click Get search volume data and trends
- Enter a list of keywords, one per line or separated by commas. Or, click Choose File to upload a CSV file with your keywords. Note that these keywords won’t be added to any of the existing campaigns in your account.
- Click Get search volume to get historical statistics, like average monthly searches or competition data, for your keywords. To see these keywords grouped into ad groups, click the Ad group ideas tab in your results.
Tip: If you use keyword match types with your keywords, we take only those match types into account when calculating traffic forecasts.
For example, if you add a keyword as exact match, like [Cabo luxury resort], your forecasts will give you an idea how that keyword might perform as an exact match keyword.
3. Multiply keyword lists
With Google Keyword Planner Tool, you can automatically make new keyword combinations by multiplying lists of keywords. You can also see historical statistics or traffic forecasts for these newly combined keyword phrases. How to use Keyword Planner to combine your keywords easily.
- To access Keyword Planner, sign in to your AdWords account at http://adwords.google.com/KeywordPlanner.
- Click Multiply keyword lists to get new keywords.
- In the “List 1” box, enter your keywords, one per line or separated by commas. In the “List 2” box, enter a different list of keywords that you want to combine with “List 1.” Again, enter these keywords one per line or separated by commas. To multiply more than two lists, click the X to add more boxes.
- Click Get forecasts to get traffic forecasts, like predicted clicks or impressions, for your combined keyword phrases. Or, click Get search volume to get historical statistics, like monthly search volume or competition data, for your combined keyword phrases.
4. Save keywords to your account
Once you have built a plan, entered or uploaded your own keyword list, or multiplied several keywords lists together, you can get forecasts for those keywords (only available for “Search Network – Standard” campaigns) and save them to your account.
- Use one of the options under “Find new keywords and get search volume data” in Keyword Planner to get keyword ideas.
- To add an ad group or keyword idea to your plan, click the double arrows ». You can use the historical statistics that appear in the table to help you decide which ad groups or keywords to add to your plan.
- When you’re done building your plan, click Review forecasts. If you’d like to save the keywords in your plan to your account without seeing their forecasts, click the Save icon.
- If you clicked Review forecasts, you’ll see a graph with a range of maximum cost-per-click (max CPC) bids and traffic forecasts for the different bids. By default, we’ll show the number of clicks per day that all of your keywords might get for the different bids.
- To see a different metric, like impressions or cost, click the appropriate metric name above the graph.
- You can also hover over a point on the graph to see a summary of all your forecasts for that particular bid.
- To get detailed forecasts in the table, enter a max CPC bid in the box above the graph (“Enter a bid”) or hover and click any point on the graph to choose a bid. To see forecasts for a specific bid and budget, enter both a bid and a daily budget.
- To adjust some of your bids by a percentage or a specific amount, select the checkboxes next to the ad groups that you want to change your bids for. Click the Edit drop-down and find the Change Ad Group Bidssection, then click Selected. You can also adjust all of your bids by clicking All from the same menu. Use the drop-downs to increase or decrease your bids by a fixed percentage or amount, set a new bid amount, or set your bids to the default amount. You can also set a minimum or maximum limit for all your bids.
- To change one of your bids, click the bid amount under “Max. CPC” in the table, enter your new bid, and click Save.
- After reviewing your estimates, you can save your keywords to your account by clicking Save to account.
- To add your keywords to a new campaign, enter a name for the campaign, ad group default bid, and daily budget.
- To add your keywords to an existing campaign, select “Add as new ad group(s)” or “Add to an existing ad group.” Then, select the campaign you want to add your keywords to and enter an ad group default bid.
- Click Save and continue.